Contract Freelance Performance Marketing

Coyote Jocks is a fast-growing independent LGBTQ+ men’s underwear and apparel brand. We’re looking for a senior freelance performance marketer to take hands-on ownership of paid acquisition across Meta, Google and TikTok. This is an ongoing, part-time independent contractor position—not a full-time role or an agency engagement. We expect approximately 8–15 hours per week after onboarding, with some flexibility around major launches and promotions. You’ll work directly with our Director of Marketing and personally manage the advertising accounts. We’re looking for someone who combines strong execution with strategic judgment—not a consultant who delegates day-to-day management to a junior buyer. What you’ll own Personally build, manage and optimize campaigns across Meta, Google and TikTok Develop channel strategy, budgets and testing priorities Monitor performance against new-customer CAC, ROAS, MER, contribution margin and revenue targets Balance prospecting, demand capture and remarketing across channels Maintain a structured testing roadmap across creative, messaging, audiences and offers Translate performance data into clear creative recommendations for our internal team Collaborate on product launches, promotions and seasonal planning Identify tracking, attribution, product-feed and account-configuration issues Provide concise weekly reporting with clear insights, actions and priorities What we’re looking for Five or more years of hands-on paid-media experience, including meaningful DTC e-commerce responsibility Advanced, current experience personally operating Meta and Google Ads Practical experience with TikTok Ads, including creator-led content or Spark Ads Experience managing established brands with meaningful monthly media budgets Strong understanding of Shopify, Google Merchant Center, product feeds and GA4 Experience evaluating new-customer CAC, MER and contribution margin—not only platform ROAS Ability to connect media performance with creative, merchandising and broader business priorities Clear, responsive communication and the ability to work independently Comfort working with an LGBTQ+ brand whose advertising includes underwear, bodies and sexuality Experience with apparel, underwear, beauty or another visually driven consumer category is strongly preferred. Engagement details Part-time independent contractor Approximately 8–15 hours per week after onboarding Remote, with reasonable availability during North American business hours Reports to the Director of Marketing This role is not a fit if You primarily provide strategy while someone else manages the accounts You intend to assign the work to a junior buyer or subcontractor You have not personally built and optimized campaigns recently Your experience is primarily lead generation rather than DTC e-commerce How to apply Please provide: A concise overview of your relevant DTC experience Two or three brands for which you have personally managed paid media The approximate monthly advertising budgets you have managed One example of a meaningful performance improvement you personally led Your availability, current client load and proposed monthly retainer Confirmation that you would personally manage the accounts

The role involves hands-on management and optimization of paid acquisition campaigns across Meta, Google, and TikTok. The contractor will develop channel strategies, manage budgets, and translate performance data into creative recommendations.

Candidates need five or more years of hands-on paid media experience specifically within DTC e-commerce. Proficiency in Shopify, GA4, and advanced operation of Meta and Google Ads is required.

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Performance Marketing
• Meta Ads
• Google Ads
• TikTok Ads
• DTC E-commerce
• Shopify
• Google Merchant Center
• GA4
• CAC Analysis
• ROAS Optimization
• MER Analysis
• Contribution Margin
• Paid Acquisition
• Media Budget Management
• Creative Strategy
• Attribution Tracking

• Marketing
• Retail
• Creative & Media
• Data & Analytics
• Sales

Expérience minimale

5+ ans

Langue de l’offre

anglais

Heures de travail

15 heures par semaine

Niveau d’expérience

Entry level

Mode de candidature

La candidature directe est offerte